ABOUT MOUTAI

Moutai, China’s “national liquor” is the world’s most valuable liquor brand and is known as one of the top three famous distilled spirits in the world for over 100 years, alongside French cognacs and Scotch whiskies. Thus, Moutai stands as is the absolute top choice for Chinese baijiu. Moutai is named after its origin, and is produced exclusively in the town of Moutai, Guizhou (Kweichew), Province, China, just along the banks of the Chishui River. Moutai is the originator and typical representation of the Sauce Aroma baijiu.

Moutai, named after its origin, is produced exclusively in the town of Moutai, Guizhou (Kweichew) Province, China, just along the banks of the Chishui River. As the originator and typical representation of the Sauce Aroma baijiu, Moutai has been known as one of the three most famous distilled spirits in the world for over 100 years, Alongside French cognacs, and Scotch whiskies.

THE HISTORY OF MOUTAI

Moutai has a long history. As early as 135 B.C., The “Qi Jiang Jiu” produced in the area of Moutai Town was considered a tribute to the royal family. After more than 2,000 years of development, Moutai has become an outstanding representation of baijiu, which won the gold medal at the Panama World Expo in 1915. Today, the combination of ancient traditional techniques and modern technology has produced “Moutai”, the number one brand of distilled spirits in the world.

THE MAKING OF MOUTAI​

Moutai, situated in a river valley of which 15.03 square kilometers is the only production area for Moutai. It is surrounded by mountains and is warm in winter and cool in summer. These conditions assist the habitat and breeding of microorganisms needed for brewing and creating unique microbiological environments, resulting in the impressive style of Moutai.

The geological and geomorphological structure of the Moutai town is Jurassic and chalk purple, sand shale, and conglomerate. The purple soil is moderately acidic and has good permeability. As a result, the surface and groundwater filter through the soil on both sides, flowing into the Chishui River. This forms a valuable water source for baijiu making, with excellent water quality, moderate acidity, and rich in trace elements.

An ancient grain that is found in the town of Moutai, glutinous sorghum, is the only grain used to produce Moutai and all its uniqueness. The Qu, the natural fermenting agent, is made from high-quality organic wheat using an ancient process. Farmers follow strict organic requirements and traditional farming techniques to grow the raw materials for brewing.

The making process of Moutai follows the changes of four seasons, and specific key production steps must be carried out according to a certain day of the lunar calendar, absorbing the essence of nature, making it a “living fossil” of the Chinese baijiu process. It takes at least five years for an ordinary bottle of Moutai to leave the distillery, during which time it undergoes thirty processes and 165 steps.

LOVED BY 1.4 BILLION PEOPLE,
MOUTAI IS A CULTURAL SYMBOL OF BAIJIU.

LUKE KING, MOUTAI AMBASSADOR

SUPERIOR QUALITY 

Rich and delicate, long, and intense, Moutai contains more than 300 aromatic components and over 60 flavours. The making process is extraordinarily complex and labour intensive, with each bottle taking at least five years to produce. With that being said, Mouai is believed to be one of the best baijiu products with irreplicable quality.


HEALTHIER SPIRITS

 As the only baijiu that earns the certificate of “Green Food”, “Organic Food” and “National Geographical Indication Product”, Moutai goes through the production process of “two feedings, nine steams, eight fermentations, and seven extractions”. A true “masterpiece of all ages”. Hundreds of natural microorganisms, pure water from Chishui river, and high temperature distillation, Moutai is no doubt the healthier option of all spirits.


ULTRA PREMIUM SPIRITS

Moutai is one of the most premium spirits of all time. As an icon for wealth and status, the Chinese government traditionally offer Moutai in state banquets to dignitaries from around the world for the ultimate luxury experience. 


RARE AND COLLECTABLE

Strictly limited to the local GI, the highest quality of raw materials with restrict policies, and the rules during production, Moutai has very limited allocation and enhances in taste tremendously over time. Combining all these factors, Moutai’s value increases by 10% each year. A bottle of 30-year-old Flying Fairy Moutai is so exclusive, that it is only available through auctions. Additionally, some limited releases are also among the hottest collectable items in China of all time.

MAJOR AWARDS

1999 Moutai series of products passed green food certification of Green Food Development Center of Ministry of Agriculture
2001 Moutai series of products passed organic food certification of (Nanjing) Organic Food Development Center of the National Environmental Protection Bureau
2001 Certified as “Products With Protected Designation of origin”
2001 Certified by ISO9002 Quality Control System
2001 Certified by ISO14001 Environmental Management System
Gold Medal of the Concours Mondial de Bruxelles (CMB) Spirits Selection
“Best Baijiu” Prize and “Double Gold Medal” of the San Francisco World Spirits Competition
Gold Medal of the 9th World Spirits Award
No. 1 in Special Gold Prize of (US) “Famous Liquor Appraisal in Commemoration of the 80th Anniversary of Panama Pacific International Exposition”
Gold Medal of the 5th Asia-Pacific International Trade Fair Special Merit Award of the International Wine Exhibition in Bordeaux, France
Gold Medal of the 4th World Famous Liquor Fair in Tokyo, Japan
Supreme Gold Prize of the Hong Kong International Food Fair
Gold Medal of the 1st Beijing International Fair
Gold Medal of the 2nd Beijing International Fair
Gold Medal of the 1st American International Wine Fair
Gold Medal of the 12th International Food Fair in Paris
Golden Laurel Leave Prize of the International Food and Tourism Contest in Paris
Gold Prize of the Panama Pacific International Exposition in USA
First Prize of the 3rd World Advertisement Convention China
Import and Export Advertisement in Hong Kong
Hong Kong “Star of Asia” Packaging Award
“Star of the World” International Packaging Supreme Prize in Paris

Moutai, named after its origin, is produced exclusively in the town of Moutai, Guizhou (Kweichew) Province, China, just along the banks of the Chishui River. As the originator and typical representation of the Sauce Aroma baijiu, Moutai has been known as one of the three most famous distilled spirits in the world for over 100 years, Alongside French cognacs, and Scotch whiskies.

THE HISTORY OF MOUTAI

Moutai has a long history. As early as 135 B.C., The “Qi Jiang Jiu” produced in the area of Moutai Town was considered a tribute to the royal family. After more than 2,000 years of development, Moutai has become an outstanding representation of baijiu, which won the gold medal at the Panama World Expo in 1915. Today, the combination of ancient traditional techniques and modern technology has produced “Moutai”, the number one brand of distilled spirits in the world.

THE MAKING OF MOUTAI

Moutai, situated in a river valley of which 15.03 square kilometers is the only production area for Moutai. It is surrounded by mountains and is warm in winter and cool in summer. These conditions assist the habitat and breeding of microorganisms needed for brewing and creating unique microbiological environments, resulting in the impressive style of Moutai.

The geological and geomorphological structure of the Moutai town is Jurassic and chalk purple, sand shale, and conglomerate. The purple soil is moderately acidic and has good permeability. As a result, the surface and groundwater filter through the soil on both sides, flowing into the Chishui River. This forms a valuable water source for baijiu making, with excellent water quality, moderate acidity, and rich in trace elements.

An ancient grain that is found in the town of Moutai, glutinous sorghum, is the only grain used to produce Moutai and all its uniqueness. The Qu, the natural fermenting agent, is made from high-quality organic wheat using an ancient process. Farmers follow strict organic requirements and traditional farming techniques to grow the raw materials for brewing. 

The making process of Moutai follows the changes of four seasons, and specific key production steps must be carried out according to a certain day of the lunar calendar, absorbing the essence of nature, making it a “living fossil” of the Chinese baijiu process. It takes at least five years for an ordinary bottle of Moutai to leave the distillery, during which time it undergoes thirty processes and 165 steps.

LOVED BY 1.4 BILLION PEOPLE,
MOUTAI IS A CULTURAL SYMBOL OF BAIJIU.

LUKE KING, MOUTAI AMBASSADOR

SUPERIOR QUALITY

Rich and delicate, long, and intense, Moutai contains more than 300 aromatic components and over 60 flavours. The making process is extraordinarily complex and labour intensive, with each bottle taking at least five years to produce. With that being said, Mouai is believed to be one of the best baijiu products with irreplicable quality.

HEALTHIER SPIRITS

As the only baijiu that earns the certificate of “Green Food”, “Organic Food” and “National Geographical Indication Product”, Moutai goes through the production process of “two feedings, nine steams, eight fermentations, and seven extractions”. A true “masterpiece of all ages”. Hundreds of natural microorganisms, pure water from Chishui river, and high temperature distillation, Moutai is no doubt the healthier option of all spirits.

ULTRA PREMIUM SPIRITS

Moutai is one of the most premium spirits of all time. As an icon for wealth and status, the Chinese government traditionally offer Moutai in state banquets to dignitaries from around the world for the ultimate luxury experience.

RARE AND COLLECTABLE

Strictly limited to the local GI, the highest quality of raw materials with restrict policies, and the rules during production, Moutai has very limited allocation and enhances in taste tremendously over time. Combining all these factors, Moutai’s value increases by 10% each year. A bottle of 30-year-old Flying Fairy Moutai is so exclusive, that it is only available through auctions. Additionally, some limited releases are also among the hottest collectable items in China of all time.

MAJOR AWARDS

1999 Moutai series of products passed green food certification of Green Food Development Center of Ministry of Agriculture
2001 Moutai series of products passed organic food certification of (Nanjing) Organic Food Development Center of the National Environmental Protection Bureau
2001 Certified as “Products With Protected Designation of origin”
2001 Certified by ISO9002 Quality Control System
2001 Certified by ISO14001 Environmental Management System
Gold Medal of the Concours Mondial de Bruxelles (CMB) Spirits Selection
“Best Baijiu” Prize and “Double Gold Medal” of the San Francisco World Spirits Competition
Gold Medal of the 9th World Spirits Award
No. 1 in Special Gold Prize of (US) “Famous Liquor Appraisal in Commemoration of the 80th Anniversary of Panama Pacific International Exposition”
Gold Medal of the 5th Asia-Pacific International Trade Fair
Special Merit Award of the International Wine Exhibition in Bordeaux, France
Gold Medal of the 4th World Famous Liquor Fair in Tokyo, Japan
Supreme Gold Prize of the Hong Kong International Food Fair
Gold Medal of the 1st Beijing International Fair
Gold Medal of the 2nd Beijing International Fair
Gold Medal of the 1st American International Wine Fair
Gold Medal of the 12th International Food Fair in Paris
Golden Laurel Leave Prize of the International Food and Tourism Contest in Paris
Gold Prize of the Panama Pacific International Exposition in USA
First Prize of the 3rd World Advertisement Convention China Import and Export Advertisement in Hong Kong
Hong Kong “Star of Asia” Packaging Award
“Star of the World” International Packaging Supreme Prize in Paris