Baijiu etiquette

One thing is for sure: the Chinese take alcohol very seriously. It is already an intangible element of Chinese culture. Like any drink, there are many ways of enjoying baijiu, but it is always a good idea to understand what baijiu means to Chinese. Most of the time, the value and pleasure come from the consumption of baijiu and the culture behind it – the rituals, the stories and legends, the interactions and sharing with people you love.

THE CHINESE WAY

Baijiu is essential in festivals.
Baijiu is the symbol of social status and maturity.
Baijiu is the most gifted item.
Drinking baijiu with someone means that you share a close relationship.
While ‘Ganbei’ is a must in social occasions but Chinese do appreciate and enjoy baijiu slowly.
Baijiu is an ideal match with Chinese food, but it also matches well with many cuisines and tastes.

The Chinese Way

Baijiu is essential in festivals.
Baijiu is the symbol of social status and maturity.
Baijiu is the most gifted item.
Drinking baijiu with someone means that you share a close relationship.
While ‘Ganbei’ is a must in social occasions but Chinese do appreciate and enjoy baijiu slowly.
Baijiu is an ideal match with Chinese food, but it also matches well with many cuisines and tastes.

Baijiu Etiquette

Moutai Cocktail

Master Class

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Baijiu
Etiquette

Moutai
Cocktail

Master
Class

Moutai
Gelato